2020 - 2021

Social Media Management | Content Creation

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The Philip Yeo Initiative (PYI) is a ground-up movement administered by NUS, to create an organised platform for Mr Philip Yeo to develop people and talent. There are ~50 changemakers in our community and we are constantly on the lookout for other entrepreneurs who make a difference.

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The social media strategy takes a community-building approach. In the first 6 months, I was able to increase the page's reach by 70% and likes by 25% by implementing episodic content and posting more frequently. I also restructured the content calendar and introduced content that would benefit talents such as:

• Articles to improve one's entrepreneurial mindset

• Achievements from the PYI Community

• Thought-provoking quotes

• Thoughtful reminders

• Wise words from successful entrepreneurs 

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I also grew the organisation's Instagram and LinkedIn pages to reach 200 followers in 3 months. Instagram adopts a similar content strategy while LinkedIn is kept more professional to connect with the community only.

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I am constantly on the hunt for innovative ways to increase reach and engagement on social media.