2020

Social Media Management | Content Creation

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Changi Eats is a food delivery service by Changi Airport, delivering food from different Changi terminals and Jewel Changi Airport. This service was pushed out in August 2020, as the travel, retail and food & beverage industry have been severely affected by the COVID-19 pandemic. This service helps merchants in Changi Airport and brings Changi to one's home.

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I worked with another colleague to push out campaigns to raise awareness and drive sales during the BETA phase. To achieve our business objectives, we decided on promo codes, weekly $1 deals and contests to become the talk of the town. Posts reached 50% of Changi Airport's Facebook and Instagram audience, where ~30% of them purchased using special UTM links and promo codes.